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A free GEO tool

Who wins in AI search: you or your top rival?

Enter your website. We find the competitor you’re compared with most, read both sites the way AI engines do, and score your content in 7 rounds, with what to fix to win.

Leave the rival empty and we’ll find the competitor people compare you with most.

7 rounds, scored head to head

Each round is something AI engines lean on when they pick which brands to name and which pages to cite.

Round 1

Clear answers

Says plainly what it is, who it's for and what it costs, in sentences an AI can quote.

Round 2

Structure

Headings, lists, tables and FAQ sections an AI can lift an answer from.

Round 3

Facts and sources

Specific numbers, prices and stats, with links to the sources behind its claims.

Round 4

Comparison pages

“X vs Y”, alternatives and “best for” pages: what AI pulls for buying questions.

Round 5

Freshness

Dated, recently updated pages and a blog that's still going.

Round 6

Third-party mentions

Reviews, Reddit threads, listicles and press that AI engines cite.

Round 7

AI crawler access

A robots.txt that lets GPTBot, ClaudeBot and PerplexityBot in, and an llms.txt.

Then

Your to-do list to win the rematch

Write the pages

Questions, answered

  • GEO (generative engine optimization) means making your content easy for AI engines such as ChatGPT, Perplexity, Gemini and Claude to find, trust and cite, so your brand shows up in their answers when people ask for a recommendation.

  • Gemini reads both homepages, their robots.txt and llms.txt files, and searches Google for each brand's other pages and what other sites say about it. Then both brands are scored from 0 to 10 in 7 rounds, against each other, from what was found. The overall score is out of 100, and every score comes with its evidence.

  • We read your site and search for the options people most often compare you with, then take the most direct one. If you'd rather pick the fight yourself, name your rival's website.

  • No. Nobody outside the AI companies can see what their chats answer for everyone. The face-off scores the signals in your content that AI engines rely on, so you can see where your competitor's content is stronger and what to fix.

  • Yes, with no sign-up: up to 3 face-offs a day. If the same two sites were compared in the last 7 days, you get that result straight away. Each result has its own link to share.

  • Start with the to-do list at the end of your result. Comparison pages, clear answers and sourced facts win the most rounds. Voicepen's AI Visibility writes those articles for you: head-to-head comparisons, best-for listicles and guides, researched and sourced, built for AI engines to cite.